Popular Women's apparel stores, Victoria Secret and American Apparel, get criticized because of controversial ads promoting women as sexual objects and displaying women who have only one particular body type

American Apparel is a clothing store that sells clothing for women, men and kids. The store is especially popular among female teen and young adults. One thing the store is most popular for are their bodysuits which come in various sizes and colors. I chose the one of the ads on the American Apparel page because of all the controversy the store reveals for being too "sexual". The ad shown to the right is for bodysuits and thigh-highs but it highlights parts of her body such as her backside and her cleavage. Their ads are so controversial that the ad shown at the bottom of this paragraph was banned in the UK. I might be a bit biased because I wear American Apparel clothing so I never realized the effects it has on women in our Society. 

  The other ad with a negative connotation is the Victoria secret ad on the left. Victoria Secret is an apparel store ass well that specifically sell women's undergarments. The Victoria's Secret ad on the left is supposed to promote how all women should love their bodies but instead it only pictures one particular body type instead of all; The body type being thin and tall. Even though the ad had the correct message to love one's body, it cost Victoria's Secret to lose customers because women with different body types shop at the store not only the one depicted in the add.  This Victoria Secret ad was controversial as well. It became so popular that Dove did a remake of the photo with women who have different body types feeling empowered. Both of the ads communicate the wrong message cause women to have low self esteem.